In the beginning of the month, AKA shared along with his hundreds of thousands of social media fans that he was once freeing a sneaker with Reebok. The shoe, promoted beneath the hashtag “TheSneAKA,” is coming at the 26th of October, and will probably be bought at the Reebok South Africa web page and the emblem’s retail outlets around the nation.
Just lately, Hype reported that most effective 600 pairs of the shoe will probably be to be had on the market. Each and every field will probably be personally numbered and for my part signed through Supa Mega himself.
To advertise the collaboration, an ongoing six-part collection is operating at the Reebok South Africa YouTube channel. The collection is lately on its 2d episode. At the first episode, AKA and Reebok’s logo director PJ Morilly give background to the collaboration.
“The primary time I met Kiernan again in 2015, in Sandton, was once in reality for us to get to grasp each and every different, get a really feel for the possibility of a imaginable partnership,” says Morilly. “And in that assembly, he already spoke a few sneaker collab. And I used to be kinda like, ‘pump the breaks bud, we simply right here to paintings a deal.'”
AKA provides: “For me, arising with a sneaker is like arising with track. You’re taking what you may have inside of you and you place it throughout the sneaker. However I do know after we accomplished with this, it is going to be wonderful. And other people will keep in mind this as a second in time the place AKA and Reebok dropped a sneaker.”
The second one episode of the collection specializes in the historical past of the Reebok Vintage Leather-based sneaker, which AKA has been rocking since he turned into the face of Reebok Africa in 2017. Remaining 12 months, the rapper launched the tune and video “Follow” in partnership with Reebok.
AKA -Follow [Official Music Video]
AKA’s now not new to taking part with model manufacturers—the Supa Mega products in 2016 was once a collaboration with the South African label Head Honcho, and the end result was once what will have to be indexed one of the best products through a South African hip-hop artist.
The gang Skwatta Kamp had been the primary hip-hop artists in South Africa to have their very own sneaker line once they collaboration with Kappa SKWEAR was once launched in 2007. In the similar 12 months, the later rapper Professional(Child) launched a sneaker and clothes line with the South African label Loxion Kulća. The group BoyznBucks additionally launched a custom designed Previous Faculty Trucks sneaker in 2018.
Reebok collaborated with kwaito famous person Kabelo in 2005 for the Bouga Luv sneaker. Confidently, extra hip-hop artists in South Africa and different manufacturers hop at the development.
Watch episode one and two of the SneAKA collection underneath and look ahead to the drop on October 26:
SneAKA | Episode 1 | THE AMBITION
SneAKA | Episode 2 | THE BACKGROUND