When Jidenna requested OkayAfrica to design reliable merch for the continued “85 to Africa” excursion, we needed to create clothes appropriate for the Vintage Guy himself. The result’s a set reflecting the formidable project of his new album—to forge a common African identification around the diaspora. We reached out to Jidenna, at the street between gigs, to listen to concerning the excursion and to determine extra concerning the other items within the assortment.
“85 TO AFRICA” TOUR T-SHIRT
“I actually love the real excursion blouse as it looks as if this antique overdue nineties wrestler or rapper blouse, which individuals love, “Jidenna tells us. “I believe that that is why that blouse is doing so neatly. They’re going to be mindful the excursion each time they see that blouse. So I really like that.” In finding the reliable “85 to Africa” excursion T-Blouse on the Ok Store
PRETTY & AFRAID CREWNECK SWEATSHIRT
Every other of his favorites is the ‘Lovely & Afraid’ design to be had as each a white T-shirt and a powder blue crewneck sweatshirt that Jidenna is dressed in within the photograph above.
“Presently, actually as I am talking, I am dressed in what we name the Lovely & Afraid blouse, which has this tatted hand with some little rapper jewellery achieving up keeping vegetation—some dandelions. That was once a part of a bigger thought we’ve got for Lovely & Afraid, which speaks to black male vulnerability and the facility to verify the low moments, and stray clear of at all times having bravado or feeling the want to at all times puff the chest. There may be true may in vulnerability and this blouse, I believe that it performs with that duality.
CROP TOP WOMEN’S HOODED SWEATSHIRT
But even so the reliable excursion tee blouse and the Lovely & Afraid designs is the crop best hoodie which melds a 90s pan-African vibe—assume “Do the Proper Factor” and Local Tongues—with Jidenna’s fresh diaspora genre, developing one thing reasonably distinctive. Purchase the crop best ladies’s hooded sweatshirt on the Ok Store.
We requested Jidenna what appearing his new songs had been like on excursion and the way audiences had been reacting to the African influences which he put entrance and middle at the album.
“The excursion has been unbelievable, magnificent, swankadelic, the whole thing that I was hoping it might be. There may be this Afrobeats medley that we do, the place a couple of dancers—simply folks from the target audience—arise and do their favourite, you recognize, Zanku-style or no matter. The ones are the in point of fact memorable moments. And audiences have liked the African influences within the tune. In opposition to the tip of the display, I am getting an opportunity to only talk my thoughts on a couple of topics, however principally topics that relate to the diaspora unifying with the continent, which is on the essence of the album. In order that’s my favourite second.
“85 TO AFRICA” LONG SLEEVE T-SHIRT
One of the vital purest visions of that diaspora/continent solidarity is the brand new album duvet with its site visitors jam of painted mini-busses, scooters and candy-colored drop-tops with Jidenna himself in the ones signature ankara pants. The “85 to Africa” album is to be had on restricted version translucent orange vinyl or you’ll put on it as a part of the album duvet longsleeve T-shirt. And whilst the album duvet appears like a nod to certainly one of Fela’s vintage covers, the set design for the excursion, Jidenna tells us, for sure is.
“It is impressed,” he says, “by way of a mix of Fela Anikulapo Kuti’s unique Shrine in Lagos, the Kalakuta Republic, with a type of down-home nation and Southern genre, corrugated zinc farm.”
“MAKE AFRICA GREAT AGAIN” SNAPBACK HAT
The remaining piece on the market within the store is the “Make Africa Nice Once more” hat. It is a sure declaration of identification and a remark in opposition to negativity and department. In finding the Make Africa Nice Once more hat on the OkayShop.
“Taste speaks ahead of you even need to open your mouth,” says Jidenna. “Once you stroll in a room, what you put on, what you do not put on, how flashy or how now not flashy you’re. All of it exudes one thing. And I imagine that the uniforms that folks put on impact their psychology and it impacts how they have interaction with each and every different.
So while you fold in African kinds, patterns, colours, figures, iconic imagery that connects the diaspora and the continent, what you get is a way of self esteem. And when a person is tied to a bigger crew, that satisfaction is infectious. It makes folks that do not typically put on issues associated with their African identification extra at ease. It offers them permission to acknowledge that during themselves. So I imagine the merch is a step in forging a common African identification around the diaspora, around the continent. That is what I see once I see the OkayAfrica merch, with yours in point of fact. All proper, bless up. Thanks. Recognize y’occupied with actual.”
The “85 to Africa” excursion runs thru mid-November. See present excursion dates on Jidenna’s Instagram web page. You’ll to find the merch at a excursion prevent. But when you’ll’t make the display, all of the “85 to Africa” merch assortment is that can be purchased at Ok Store.